Channel 4 is renowned for producing and screening some of the most cutting-edge, hard-hitting documentaries in British broadcasting today. In recent weeks, Channel 4 has delivered powerful and moving documentaries from Iran and Cambodia such as For Neda and Voices From the Killing Fields and the season will continue with more quality programming this month.
After the Apocalyse tells the story of the people of Semipalatinsk in Kazakhstan, who were used as guinea pigs in the Soviet Union's testing of nuclear weapons and will air on 19 July 2011. The upcoming The Only Gay on the Estate will air on 22 July 2011 and features first-time director Michael Ogden as he makes a personal journey back to his roots in Manchester, exploring his past as a closeted gay teenager.
Channel 4 Documentaries make people think, opening our minds to the issues and events that matter. They certainly get people talking and my Twitter stream was alive with comments on the night that For Neda was broadcast.
Viewers in the United Kingdom will no doubt be familiar with the now-famous strapline, “Documentaries on 4, sponsored by Honda” and it is this sponsorship that enables Channel 4 to continue to purchase and commission such great programming. Honda UK are continuing to sponsor Channel 4 Documentaries throughout 2011 and have launched an inventive campaign featuring a series of mini-documentaries which will be linked to the online hub at Honda Stories.
The campaign is really subtle and the stories feature everyday people sharing their experiences of how they use their Honda products either for fun or to run their businesses. The first film has already been released and is the story of Philippa, an alpaca breeder in Oxfordshire, who tends to the animals on her farm using her trusty Honda ATV. It is a cute and quirky story and you can view it below:
The exciting part of the campaign is that you can take part and draw attention to your cause, business venture or solo off-road bike trip around the world. Visit the Honda Stories website and upload your photos and stories, documenting the unusual ways in which you use your Honda products. Wieden + Kennedy London are going to choose a favourite and it will be turned into the final mini-documentary and television campaign.
Disclaimer: This is a Sponsored Post but all opinions expressed are my own.Viral video by ebuzzing